We started in 2014 with the aim of providing access to some of the best luxury alternative assets in the world at the best prices as well as some of the most unique and truly limited pieces that most customers are unaware of, or simply have been unable to find.

We work closely with the World’s leading Old Master Paintings Expert and Art Gallery, based in London, which specialises in mainly Italian but also French, Spanish and Flemish paintings (1330 - 1870) and whose owner has sold to over 108 museums.

We do not believe in the concept of a physical and public facing Retail Store and having excessive rent, employee, insurance, security and marketing costs that we would then have to pass onto our customers in the form of much higher prices. Retail stores also give you little to no privacy. We also do not subscribe to the outdated way of running a luxury business by having to purchase inventory without knowing what our customers definitely want. It makes much more sense privately to source on demand whatever our clients are looking for and crucially, to show clients true choice and uniqueness across an entire range of brands and asset classes. Since we already have our relationships and Trade pricing in place with the world’s top CEOs and suppliers, we can get any inventory we need within 48 hours.

We offer a more personalised service than what anyone else is currently offering in the Luxury Industry and we do so with deeper knowledge and immense passion for what we do. Our pre and post sales customer service is tailored to each client and our customers that ask us to source pieces for them know that they are also getting the rarest pieces in the quickest turnaround possible with the least amount of effort.

We are proud to be based in London, one of the largest business and entertainment capitals of the world.

Luxury alternative assets

One of the core parts of our business has become our ability and expertise to provide luxury alternative assets at the highest level for our private and institutional clients that go above and beyond what other companies in the luxury world provide.

Our main focus is on sourcing the world’s rarest individual loose fancy color diamonds and precious gemstones that institutional and UHNW clients purchase for investment purposes or that they can also have set in a piece of high jewellery. Stones and High Jewellery pieces being connected make up our core business.

Vitelli organises VIP private tours to and appointments to meet the CEOs and Global Heads of the world’s best diamond and gemstones suppliers, watchmaking and high jewellery houses, clockmakers and the leading Old Master Paintings Gallery. Vitelli acts as their private agent.

Vitelli sells the best timepieces from the top independent watchmaking houses, fancy color diamonds and precious gemstones from the top suppliers to the large high jewellery houses, and mostly contemporary jewellery from the top High Jewellery maisons.

Vitelli gives investors and buyers access to a diverse range of luxury assets, given our product expertise and years of forging close relationships with the biggest and best names in the world who are the best at what they do. We attend the top watch, jewellery, diamond and gemstone and Art shows all over the world.

We maintain the utmost discretion and privacy for our clients at all times. We can recommend pieces that provide a great investment for our clients, which is all to do with buying at the right price and buying truly unique and limited edition pieces of which there are very few that exist in the world. Exclusivity and Rarity are paramount.

We often travel all over the world to meet our clients to discuss bespoke ideas and creations, sometimes with the assistance of our top jewellery designers.

Art and Sculptures

In addition to rare Stones, High Jewellery and Timepieces/ Clocks, Vitelli works with the leading Old Master Paintings Gallery in the world and the world’s top two sculpture dealers.

We can organise private viewings at any time for you to see some of the world’s most important Old Master Paintings from the following Art Periods: Gothic to Early Renaissance, High Renaissance to Mannerism, Mannerism & Cinquecento, Baroque, Rococo, Neoclassicism, Romanticism, Realism and Impressionism or Modern.

For Sculptures we work closely with the leading Old Masters Gallery and the top Sculptures Gallery specialising in a variety of ancient art from various cultures including Near Eastern, Indian, Islamic, Qajar, South Arabia (Sabean), Classical (Greek, Hellenistic, Roman, Etruscan, Daunian), Egyptian and European to name but a few.